Innovative Natural Drinks Brand For Sale

Business description

Tiger White is a drink sold into the UK market, which is based on the hugely popular Spanish drink “horchata de chufa”, which sells over one hundred million litres a year sold in Spain.

It can be viewed as a tasty and healthy alternative to milk.

Chufas, also known as tiger roots, are tubers found on the root of the sedge plant, cyperus esculentus. The tubers are squeezed to release a milky white juice which is full of natural goodness.

The vendor researched the market and worked with Spanish producers to create a recipe suitable for the UK market. He appointed a leading branding consult to create the brand including marketing and packaging material.

In 2004 Tiger White was finally launched and achieved immediate success with sales in Tesco’s, Sainsbury’s, other supermarkets and hundreds of independents health food stores.

The vendor achieved some high profile PR including television and radio and the product sold well. However, with a limited marketing budget sales struggled to meet the expectations of the main supermarkets.
We believe that this opportunity should appeal to a company currently in or seeking to enter the natural drinks or milk-alternative market seeking a new and innovative extension to their product range.

Other information

Competition / Market:

With growth in the dairy alternatives market exceeding 25 per cent over the past two years [in 2004], Tiger White promises consumers a taste of Mediterranean diets whilst avoiding milk and soya. The Tiger White brand aims to grow the dairy alternative market by attracting new consumers that are seeking healthy options as part of a Mediterranean diet. It also hopes to create fresh interest amongst those shoppers demanding real flavour from dairy alternatives but have failed to be convinced by soya milk’s taste profile. Roger McDermott, the Founder of Tiger White says “The market for horchata de chufa in Spain is huge with 100 million litres sold each year – that’s twice the size of the UK soya milk market. We’ve refined the traditional Spanish recipe for the UK audience and produced it without the use of additives”