Independent Beauty Salon in Excellent Retail Location For Sale

Business description

Established by the current Owners in March 2004, following very successful careers in salons around the world, this very well managed and successful beauty salon is a result of their combined experience and has rapidly become a firm favourite amongst the affluent professionals that are abundant in this area of South West London.

Positioned amongst a small parade of high quality retail outlets on one of the major thoroughfares into one of Surrey’s busiest commercial centres, this business offers a wide range of up to date, effective and relaxing treatments tailored to the individual needs of its very affluent male and female Clientele. This business offers all the usual treatments including facials – both manual and machine using the well renowned Environ Ionzyme facial system, eyelash tinting, perming and shaping, electrolysis, waxing and tanning alongside a wide range of body treatments including the Universal Contour Wrap, permanent make up for the lips, eyes and eyebrows as well as the full range of massages, manicures and pedicures.

Occupying the Ground Floor and basement of premises which have recently been refurbished, the outlet has been developed specifically with the needs of the business in mind creating a very well suited, air conditioned environment, decorated to a very high standard and promoting a very inviting, relaxing and comfortable atmosphere. With its own reception area including a nail bar, the business has three treatment rooms, all of which are professionally fitted with good quality and well maintained equipment.

This salon has an extensive base of approximately 3000 Clients – approximately 300 of which could certainly be considered to be regular, many of which travel several miles passing lots of competitive salons in the process, all drawn by the highly personal and attentive service they receive from the highly trained and very skilful staff. With high levels of passing traffic due to its excellent location close to the nearest railway station offering easy and fast access to the City, the business benefits significantly from ‘last minute’ bookings from commuters returning from work in London. Average transaction values for treatments alone are between £60 and £70, which can rise substantially if the sale of retail products is involved. Safe in the knowledge they are in expert hands, Clients leave the salon having experienced the ultimate in beauty therapy.

With a turnover for the year ending February 2007 of approximately £140,000 but set to hit £260,000 for the current financial year, generating gross profits of almost 80%, this represents an excellent opportunity to acquire a very well positioned beauty salon offering a very high level of service with a large, affluent, repeat Client base and which has significant potential for future growth.

Property information

Property:

Leasehold

Lease terms:

The premises are rented at an annual cost of £10,000 on a 10 year lease with a break clause after 5 years. Rates are currently approximately £9,500. The arrangement includes a Studio flat, to the First Floor which is currently let to a member of staff.

Location:

Approximately 1,500 square feet in all, the salon is based in an excellent retail location – amongst a small parade of other retail outlets, based on a major thoroughfare into one of Surrey’s busiest towns and just a few minutes walk from a local railway station offering fast and easy access into central London. The salon is within a short drive of Fulham, Richmond and Wimbledon from where many of its regulars travel to take advantage of the high level of service offered by the business, at a far lower price than they might pay locally. The premises have been furbished and maintained to a high standard with a modern look and feel and comprise a Reception area, three treatment rooms, a shower, kitchen, male and female WC’s on the Ground Floor with the basement currently used for storage.
The premises are rented at an annual cost of £10,000 on a 10 year lease with a break clause after 5 years. Rates are currently approximately £9,500. The arrangement includes a Studio flat, to the First Floor which is currently let to a member of staff.

Other information

Competition / Market:

Well established, in a good retail position, this business benefits from high levels of awareness and footfall from passing traffic. The business has in the past had some success from local press advertising, door-to door leaflet drops and is featured in the local directories. It has a strong relationship with the local council – and through this link, with local colleges, the local University and a major hospital nearby. It also runs promotional activity during off peak trading periods throughout the year and tactical activity aimed at its existing customer base. The business also has a very well designed and attractive website which performs very well in all the major search engines for all appropriate search terms as well as benefiting from good links with supplier sites. Most business, however, is generated from the most cost effective form of marketing, returning customers, Client referrals and word of mouth recommendation, bearing strong testimony to the business’s excellent reputation and high levels of customer satisfaction.

Support & training:

The current Owners will provide full training and ongoing support, as required, on all aspects of the business to ensure a smooth transfer to new Owners.

Reasons for selling:

The current Owners – both non British nationals wish to return to their respective countries.

Trading hours:

Monday to Friday: 9.00 am to 9.00 pm. Saturdays: 9.00 am to 6.00 pm. Sundays: 10.00 am to 4.00 pm.