Importers and Distributors of Health Fitness Exercise Equipment For Sale

Business description

This independent, successful and market leading Health & Fitness Equipment, import & distribution business was established in 1997 and distributes wholesale throughout the UK a comprehensive portfolio of health & fitness products and accessories to a loyal community of customers; predominantly through a UK dealership network and to gyms, beauty salons, spa hotel & independents.

In recent times the business has met with such success with one of its home fitness products that it has begun to retail through a dedicated website and is now growing at a pace beyond all expectations and represents a significant opportunity for the future.

Retail orders are placed for the most part online through the business’s secure website with online payment. Trade orders are managed through the business’s trained, professional staff, who have extensive experience developing and managing long term client relationships.

Product categories include:

• Proprietary Sleep System
• Fitness Products
• Massage Chairs
• Massage Products
• Health Products
• Accessories

Branding Dealership:

• Sanyo
• Sasaki
• OTO Bodycare

This fast moving market sector has grown from strength the strength over recent years, and with the contemporary focus on alternative health solutions and well being, is ideally set for outstanding growth over the coming years.

This business is well recognized and highly respected in the industry having developed a significant reputation through its combination of products and customer service. The company has become a “one-stop-shop” for holistic health & fitness products and accessories for a great many of its customers and has the advantage of having service excellence as standard.
The business operates from a prime location in Buckinghamshire and has established itself as a market leading distributor for health & fitness products and accessories in the UK. Many current customers have been loyal to the business since the very beginning and this has been due in no small part to the business’s competitive prices, quality products, first class service and attention to detail.
The business has always believed in the pursuit of excellence, constantly reviewing and updating its service commitment and its methods of business, for example its inventory management system and stock holding, ensuring that valued customers consistently receive the very best service and quality of product.
The business has shown itself to be resilient in the face of competitive and economic forces and has maintained strong and incremental growth over its nearly 10 years of trading. The business is further supported by exemplary relations with key suppliers who have helped to ensure that whatever the product, service and availability is never compromised and that customers are as a result never let down. This commitment to supply chain relationships has underpinned this business’s abilities in product quality and sustained business growth.
A key component has been customer service which is focused to a great extent on the quality and ease of use of the website, the place where the reputation of the business can be made or lost. Understanding this has meant that the business has prioritised this area such that it represents as much a high quality promise for its products as it does being a ‘shop window’ for the business.

Property information

Property:

Freehold

Location:

The business is located in an easily accessible location in Buckinghamshire; close to Motorways trunk roads and other urban centres and operates from a two storey industrial unit measuring approximately 6000 square feet, with offices, warehouse, showroom and parking with access.

The property has all main services and direct access to the main arterial routes of the UK and motorways and benefits from secure access with security alarm grills and CCTV.

Other information

Expansion potential:

There is unlimited potential within this business. With a tried and proven history of success and profitability, strategic expansion sales force and of the Internet sales would offer this financially attractive business even more upside potential.

This business is based in an attractive location and increased sales and profits could certainly be achieved. The owner recognises that while the business is acknowledged for its quality of products, more assertive marketing of the Company’s portfolio of merchandise will help build this excellent business into an even bigger cash earner for any enthusiastic new owner

Competition / Market:

TV, Sky satellite, TV shopping, Yellow pages, trade magazines, BT telephone directory, press releases & P/R, local press, trade awareness and posters are some of the ways the business have been advertised in the past. In addition, a large percentage of new customers derive from word of mouth recommendation, the business regards existing clients as their best advertisers and has maintained an impressive base of satisfied repeat customers, while continuing to attract new referrals. The business for sale benefits from strong, successful Internet marketing and has a professionally designed website. This generates a large amount of customer interest and has a secure, quick and easy on line ordering system giving excellent potential to increase turnover in the future. There is also a substantial customer base/mailing list available Competition: The business has established a very wide spectrum of clients throughout a trading period of almost 10 years, securing a premier market position for this company.

Support & training:

The current owner will provide all necessary training and all relevant contacts to allow continuity of trading.

Reasons for selling:

The owner wishes to pursue other interests in the overseas market.

Trading hours:

The business currently is open Monday to Friday from 9am until 5pm.