Importer And Retailer Of Tropical Marine and Reef Business For Sale

Business description

Established just over six years ago and located in its present stand alone retail outlet since September 2006, this business has grown to become one of the leading importers and retailers of tropical, marine and cold water fish on the south coast. It is particularly well known for its supply on Koi, being the only Koi dealer for approximately 30 miles around. It has a predominantly domestic customer base – approximately 99% of its sales are to the domestic market but can also boast a small customer base of water garden contractors.

Working very closely with major breeders – this company deals direct rather than through wholesalers, this business retails a vast range of fish including many rare and unusual species. Orignally a Koi specialist the business has introduced new lines along the way and is now firmly established as a prominent retailer of tropical, marine and reef fish as well as stocking a full range of dry goods including food, medication, pipes, fittings, pond filtration and pump equipment. It is with Koi however that this business has built its reputation and which is still the mainstay of the business representing approximately 70% of turnover – fully justifying the two buying trips this business undertakes to Japan each year.

Property information

Location:

This business operates from very well suited premises specifically furbished to meet the needs of this industry. It currently occupies approximately 2,400 square feet of internal retail space with a further 2,000 or so square feet outside, housing its outdoor tanks. The premises are located in a secondary retail position on the edge of a small business park with ample off road parking.
The premises were secured on a ten year lease in 2006, with three year break clauses. The current Owner has the first option to purchase the freehold. Rent is £15,000 per annum with Rates approximately £3,200 per annum.

Other information

Competition / Market:

Being well established within its current catchment area and with an excellent reputation, this business undertakes little or no advertising aside from occasional ads in specialist interest magazines. This business benefits from a significant web presence in the form of an e-commerce site which performs very well in all major search engines for all appropriate search terms. By far the most effective form of marketing of the business however is strong word of mouth recommendation the business enjoys particularly amongst hobbyists and enthusiasts testimony to the excellent reputation the business has for its range, availability, the quality of fish and competitive prices.

Support & training:

The current owner will provide all necessary training and all relevant contacts to ensure a smooth transfer of the business and continuity of trading.

Reasons for selling:

The current Owner wished to pursue other business interests away from aquatics.