Importer And Retailer Of Garden Furniture For Sale

Business description

Established in 1992, by the current owner this business imports a select range of high quality garden furniture. The comprehensive range includes garden swings, rocking chairs and loungers as well as garden tables and chairs.

The furniture is currently accredited with the Award of Ergonomic Excellence and Safety in Construction by the Furniture Industry Research Association (FIRA), and the timber used is certified as sustainable under the PEFC and FSC schemes.

The business sells direct to the public and to the Care Industry. The items are all well designed with a curved seat shape which gives support in the lumbar area of the back.

Customer Service

Every product sold is delivered direct to the customer regardless of their location in the UK.
The level of service from order to fulfilment is such that over thirty percent of all sales are from repeat customers. Customer service issues occur in less than 2% of sales.

Financial Information:

The business is being offered for sale on a going concern basis. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Annual sales are circa £600,000.

Business Operation

Competition / Market:

The business has an established website with considerably development potential as it only accounts for 10% of turnover. The annual direct mailing campaign is sent to around 5000 customers every year and this also produces about 10% of turnover. As the business in summer season there are currently very few sales in winter and therefore considerable potential to develop sales for the Christmas market. The main thrust of sales is at some of the major annual retail events which produce 70% of turnover – all with a positive cashflow in advance of dispatch of goods. These include the RHS shows like Chelsea Flower Show and Badminton Horse Trials and the CLA Game Fair.

Reasons for selling:

Retirement

Other information

Support & training:

A full and seamless handover including introductions to the manufacturers and other key suppliers will be available to the purchaser. The vendor will be happy to remain as a salaried consultant for an agreed limited time to assist with the handover period.