High Quality Community Magazine For Sale

Business description

This popular community magazine commenced publication some twelve years ago, when the current owners spotted an opportunity in the market. The circulation has grown consistently over the years: 12,750 copies are now printed each month, and the circulation is rising. The magazine is distributed free.

It occupies a niche position as a ‘coffee table’ publication, and is therefore not in direct competition with the traditional, local free or paid for newspapers: research consistently indicates that the magazine will ‘last the month’ and only be replaced when the next edition arrives.

Current editions are now of 36 pages and will soon rise to 44 pages, printed four colour. This expansion in circulation and pagination is largely due to massive housebuilding in the area which is set to continue in the years ahead.

Property information

Location:

The business is very effectively managed from a home office, thereby keeping overheads to a minimum.

Other information

Expansion potential:

There is no doubt that this successful formula could be replicated in other East Anglian towns, few of which offer anything other than the traditional free or paid for press. The company also undertakes other complementary printing including programmes for summer carnivals. This could also be significantly expanded to generate additional sales.

Competition / Market:

No strategic marketing plan for the publication itself has taken place. It would undoubtedly benefit from the establishment of such a plan, including the development of a website. This would encourage advertisers from further afield to consider the magazine for future campaigns.

Support & training:

The current owners are prepared to agree to a period of handover and training to ensure a smooth transition to new ownership.

Reasons for selling:

This is a genuine retirement sale. A stage has been reached where the owners wish to retire and are offering the business for sale not only as an organically expanding going concern but with further significant growth potential.