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This exciting, relatively new company is essentially a loan-processing company who aims to help businesses finance customers and consequently increase revenue. The company has built its success around financing a particular growing consumer market segment. The company uses multiple lending partners to finance contracts in this specialty consumer space, and has built a proprietary system that leads to an efficient system from start of the process to finish. As their particular market segment served can sometimes be difficult for consumers to afford initially, consumers have financed these purchases through this company and have nothing but great things to say about the experience. Furthermore, considering the current market segment size the company serves and its impressive growth rate, a company like this will be in it for the "long haul" even when many finance-oriented companies are currently in question.
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