Franchised Wine Retailer In Berkshire For Sale

Business description

Established in this excellent and busy location for over 30 years this retail outlet is a franchise of the UK's leading independent specialist drinks retailer offering an amazing selection of favourite brands and exclusive deals at terrific prices.

The wines available celebrate the broad diversity that is the World of Wine and the business benefits from expert buyers who are constantly visiting vineyards and wineries around the globe to find the gems that will bring customers the most drinking pleasure. It is the belief of this company that drinking good wine should be available to everyone, there is no mystery or science involved – all that’s needed is to know where to look and that’s exactly what the franchisor knows and understands. With the Internationally known name and back up associated with this Franchise, each retailer is able to offer World renowned wines, champagnes and spirits, many of which have been sourced exclusively. They offer wines and champagnes from all of the major famous labels coupled with some of their own award-winning brands.

They "Guarantees a better deal for Third World producers" in Latin America, Africa and Asia with their Fairtrade guarantee, providing a trading partnership which supports fairer trading conditions and promises a stable price which covers growers’ production costs, along with a premium that is reinvested, either in the business or in local community schemes.

Located in a superb Town Centre location , this business benefits from high levels of passing trade and is close to all the local amenities and tourist attractions. This is an excellent opportunity for an individual, or couple, to acquire a thriving and profitable business of their own, or for an existing retailer to further augment their own portfolio. The current owner is selling this business because he has two retail outlets and, with current family commitments, is unable to continue running both. This outlet has been largely staff run since being purchased by the current owner.

Customer Service:

This business believes its customers should experience highly rewarding levels of satisfaction each and every time they deal with the company. This level of satisfaction is fuelled by the highest quality of products and brands being provided, backed up by a truly professional yet friendly, level of service.

Key Strengths:

All buying and advertising is done by the Franchisor as are all promotions, offers and point of sale material. The business benefits from internationally sourced products and brands with a high profile, national recognition of the business, one that the buying public is familiar with and already comfortable dealing with.

Key Opportunities:

Although this business projects a very professional image to its customers, there is room for improvement particularly in relation to the management of the company. Having been staff run since the current owner purchased this business, a new owner (individual or partnership), with day to day hands on running will undoubtedly increase turnover and profit very rapidly. An existing chain of wine retailers with greater awareness and expertise will also expect to increase revenues, again in the short and long term.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Current turnover is circa £830,000 per annum with excellent gross and net profits.

Property information

Property:

Leasehold

Location:

Single fronted glass retail unit in a superb location with high levels of passing foot trade makes this one of the best situated premises around. There is a counter to the rear with office behind and stairs to an extremely large store room cellar with four separated areas for storage and a delivery ramp. The shop is full air conditioned and fully fitted.

Other information

Expansion potential:

This is a consistently growing business that has shown constant growth over several years of trading. The current market for this business is growing and is forecast in the near and longer term for continual growth. The business is well positioned to take maximum advantage of this growth as it occurs.

Competition / Market:

All advertising and marketing is undertaken by the Franchisor which means the outlet benefits from national and big budget marketing and promotions, while only sharing a part of the costs. A major benefit meaning this retailer can call on the services and backing of a nationally known company with huge brand awareness for all bulk buying, marketing, promotions and promotional material, without incurring the costs completely themselves.

Support & training:

The current owner will provide all necessary training and handover to ensure a smooth transfer of the business to new owners.

Reasons for selling:

The current owner is selling this business because he has two retail outlets and with current family commitments is unable to continue running both.

Trading hours:

Monday – Friday 10.00 – 10.00
Weekend 10.00 – 10.30