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The shop is situated in a parade of shops, within archways, on Snuff Street. It lies next door to a busy sandwich shop and is on the site that was originally part of the snuff factory. It is just off the Market Place, which is the main commercial area of the town. The market town is dominated by Independent retailers and there is ample free parking within the vicinity. There is a development immediately opposite the premises and the entire street will become semi- pedestrianised. Fishing is still a strong pastime in the area, which has approximately 20 lakes and the Kennet and Avon Canal. Much of the trade is drawn from neighbouring areas such as Pewsey, Marlborough, Calne, and the surrounding villages. Currently the business has a turnover of approximately £73,144, achieving a gross profit of £34,482.
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