
This restaurant/pub caters for both sit-down and take-aways. Located in high traffic area which is densely populated by students. Popular area for backpackers, interns and foreign students.
The menu is priced to attract students. High sales during the nights and late trade with medium day time sales. The menu is structured to appeal to everyone with light meals and burgers and ribs. Sales are 40% take-away and 60% sit-down.
Advertising mediums used are posters, flyers and internet marketing. There is also a website.
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