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A typical display in the Dream Doors showroom

1/1A typical display in the Dream Doors showroom



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Dream Doors is the UK's largest kitchen facelift retailer with more than 40 showrooms nationwide.

This is a rare opportunity to purchase a Dream Doors franchise with six years' trading history.

The business owners, husband and wife team John & Elaine Ryan, have two Dream Doors franchises and now they want to sell their first.

The Ryans joined Dream Doors back in September 2005, opening their showroom in Belvedere, Kent in January 2007. The business receives excellent feedback from customers via independent monitoring scheme, Checkatrade with average scores of 9.5 out of 10. The team even featured on ITV's 60 Minute Makeover in September 2009!

The Ryans also own the Southend postcode area, with another showroom in Leigh on Sea. Running two businesses has posed fresh challenges, and they want to concentrate on building up the Southend area for the next few years.

Dream Doors' Dartford is available for £60,000. Here's just some of what you'll get:

1. A stunning fully-fitted showroom (pictures below) that has recently had £2,000 of new frontage
2. A branded long wheelbase Ford Transit van
3. The full DA postcode to trade in (more than 420,000 people)
4. Almost six years sustained advertising and local brand-awareness
5. Full training and support from Dream Doors head office

About Dream Doors:
Dream Doors has been successfully selling kitchen facelifts across the UK for more than 12 years. There are now more than 40 Dream Doors showrooms across the country. The average annual sales from a showroom is £300,000. Last year, the Dream Doors network achieved an 18 percent increase in sales. That's because a Dream Doors kitchen facelift is popular with customers for three good reasons:

1. It saves them time
2. It saves them money
3. It saves them hassle

80% of all Dream Doors customers are over the age of 60. They love the concept, they like the fact they are dealing with a local business, and they have disposable income to spend. And, as an ageing nation, the over 60s are the fastest growing sector of the population.

A franchise resale gives you an established business, with local goodwill, supplier accounts in place and a total turnkey business. And as Dream Doors continues to grow, the value of all its franchised businesses grows too.



Property:
Leasehold
Lease terms:
Negotiable.
Leasehold rent:
£12,000 per annum
Location:
This showroom is on the corner of a busy junction and benefits from good visibility and passing trade. Secondary storage facilities are included in the annual rent.
Premises details:
The shop front has recently been updated, adding lights, new graphics and a sign - all in line with the latest Dream Doors corporate guidelines. The interior features a number of kitchen displays including top-brand appliances.
Size in square feet:
665

Expansion potential:
The business will benefit from new owners just concentrating their efforts on one showroom. The Ryans have been stretched running two. Top showrooms turnover more than £600,000 and this is viable in the Dartford area.
Competition / Market:
Dream Doors is the UK's largest and most successful kitchen facelift retailer. There are no like-for-like competitors in the industry.
Reasons for selling:
The current owners, John & Elaine Ryan have built up Dream Doors Dartford from a standing start nearly six years ago. They took on a second franchise in Southend two years ago, and running two territories is proven too much of a commitment. They are relocating to Southend and will concentrate their efforts on that showroom.
Trading hours:
Mon to Fri 9:30 to 5:00, Sat 9:30 to 4:00, Closed Sundays.
Employees:
1
Years established:
6
Franchise opportunity:
Yes

Five years. There is no cost to renew after five years.


Support & training:
Full training by the franchisor is included as part of the sale, as is ongoing support from experienced members of the head office team. This comprises: one weeks residential training for two people at Dream Doors' head offices in Hampshire (accommodation is included); two day sales training course; supplier training days; best practice events with top-performing franchisees and the head office team; one-to-one support in Dartford (one day per week for the first 6-8 weeks, one day per fortnight after that, then once a month after your first full year) as well as quarterly business coaching courses. Full training for all new staff is also included.
Furniture / Fixtures value:
£15,000 (included in the asking price)
Inventory / Stock value:
£10,000 (included in the asking price)
Related documents:


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