E Commerce Supplier Of Football Coaching Equipment For Sale

Business description

Mail Order & E commerce Supplier of Football Coaching Equipment, Resources, Publications, DVD’s and Sport Training Aids

Established in 1994, this business has grown to become one of the U.K.’s leading suppliers to the Football Industry. From Barclay’s Premiership clubs through to local Sunday morning teams.

The business is a one stop shop for all training equipment, resources and football kits as well as coaching books, DVD’s, tactics boards and numerous practical accessories and devices.

The business has a website with a fully functioning ecommerce facility. At present 40% of sales are generated via the website. Google ranked at No 1 for Football Coaching Resources / Training Equipment

The business has its own brand of equipment and indeed owns the publishing rights to a highly respected coaching manual and is also supplied to trade and reseller channels. The business has built up numerous relationships with suppliers Worldwide. The business is the official and in many cases exclusive distributor for many internationally renowned coaching and football enterprises.

The products that the business supplies have been carefully selected by respected coaches and sports scientists to ensure that the results achieved are superior to alternatives and to constantly provide professional and amateur coaches alike with cutting edge ,up to the minute coaching techniques and solutions.

In essence the business helps football clubs, managers and coaches to manage the playing side of the business be it on the training ground or on match days.

New management will benefit immensely from the excellent reputation that this business has built up over the last sixteen years. All the Worldwide contacts that are required to sustain the success of the business will of course be included in the sale.

This is a very interesting business operating in an exciting sector.


Customer Service:

The business has a team of well trained customer focussed staff. A training manual has been created to improve customer relations even further.

Experienced staff and long term relationships with clients have equalled very high levels of customer satisfaction for many years.


Key Strengths:

The business was the first company to sell specialist training accessories in the U.K. The brand name is well established and own brand products such as balls are produced in The Far East and thus enjoy healthy margins.

The extensive range of products and services that the company supplies has resulted in many football clubs automatically approaching this business first when placing orders or sourcing new products.

The business has an good website along with detailed plans and ccostings for a new site that has been designed to achieve even better optimisation as competition on the internet increases.

Many professional clubs and professional coaches and sportsmen are customers or partners of the business and their testimonials and long term relationships with the business are very helpful in respect of raising the profile of the company and also provide excellent marketing opportunities.

Financial Information:

The business is being offered for sale on a going concern basis, and will be sold on a debt free cash free basis. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Property information

Location:

The business can be operated anywhere in UK

Premises details:

The business can be operated anywhere in UK

Business Operation

Expansion potential:

Due to the owner’s focus on other business interests, there are several routes to market and if you consider there are 25,000 coaches and 300,000 football teams in the U.K. alone you can appreciate there is plenty of potential for this business.

Meeting with professional and semi-professional clubs is something that is overdue. Attending tournaments to obtain business from junior clubs is another option as is attending exhibitions and trade events in this sector. Supplying to schools and colleges is again an avenue that hasn’t been exploited.

Even more focus on online marketing including deals with affiliate sites or advertising campaigns on some of the large number of football league sites around the country would be other options to raise brand awareness within the amateur ranks, as would affiliate web-based schemes with many clubs.

Competition / Market:

The business currently does little advertising. A brochure is distributed to a database of circa 25,000.

Reasons for selling:

The owner is involved with a number of other projects including coaching and motivational speaking and needs to devote more time to both.

Trading hours:

Monday – Friday: 9.00 am -6.00 pm

Years established:

1994

Other information

Support & training:

All training and a comprehensive handover are available to ensure continuity of trading.