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A DEMOGRAPHIC IMPERATIVE
The projected continuing growth in the number of older people in the UK has given rise to the very real need for the provision of domiciliary care services. The population has been ageing and will continue to do so throughout the first half of this century and it is of paramount importance that everyone should have the right to choose to remain living in their own home and be given the care and assistance to do so safely and securely as possible. It is with this need in mind that our client is continuing to establish a network of franchisees with a clear guide to successful business development.

FRANCHISOR
The managing director of the Franchise Company entered the care business in 1987, initially setting up a care home and subsequently, at the request of social services, diversifying his business activities into the provision of domiciliary care. Subsequently a major Plc purchased his business. A passion for care and desire to see other people succeed has motivated him to launch this current company with very great emphasis being placed upon careful selection of all franchisees and high standards of service for clients.

THE FRANCHISE
The purchase of a franchise territory will entitle the franchisee, amongst other benefits, to the following:-

Comprehensive Training Programme:
Promotional Materials:
Operations Manual:
Customised Software:
Initial Research and Marketing:
Initial Fee for obtaining registration with the Governing Regulation Authority:
Right to Use the Corporate Identity.

In addition, comprehensive backup and support is provided to ensure that each franchisee has the opportunity to develop a successful business.

INCOME PROJECTIONS
Illustrated below are three levels of performance considered to be realistic.

Level One
Annual Income £272,000
Direct Costs £162,000
Gross Profit £110,000
Operating Costs £75,000
Operating Profit£35,000

Level Two
Annual Income £405,000
Direct Costs 245,000
Gross Profit £160,000
Operating Costs £80,000
Operating Profit£80,000

Level Three
Annual Income £680,000
Direct Costs £410,000
Gross Profit £270,000
Operating Costs £115,000
Operating Profit£155,000

Direct Costs include carers’ wages and management service fees. Operating costs include office staff salaries, office rent/rates, telephone, stationery, postage, marketing, travel, accountancy, IT and miscellaneous.


Each franchise is granted for a period of 5 years, renewable for no extra fee at the then terms of the franchise agreement. A management service fee of only 4.5% of turnover per annum plus VAT is charged per year. In addition to the price of the franchise, each purchaser will need sufficient working capital in accordance with a personalised business plan and set-up costs. Price - £29,500 plus VAT for the total franchise package.



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