Craft And Hobby Related Website With Copyrighted Content For Sale

Business description

CRAFT AND HOBBY RELATED WEBSITE WITH COPYRIGHTED CONTENT
• Established 6 years
• 1,232,046 hits last 12 months from 81 countries
• 7,466 visits per month last 12 months
• Price £60,00
• Reference 9984 CM


BUSINESS SUMMARY

This excellent website was established by our clients back in 2005 in order to service the needs of a large and growing international market for craft and hobby related products. Professionally designed, this site offers a large, copyrighted resource, currently free at the point of use. There are currently 553 projects on site, with 93 instructional videos. There are 551 members registered to receive periodic newsletters. Usage statistics confirm over 1.2 million hits during the last 12 months, with 89,500 visits. Development costs to date have exceeded £60,000, in addition to the vendors’ time involved in the production of the content. Branding is distinctive, individual and scaleable.

The site could, therefore, be an ideal purchase for a corporate buyer, probably within the industry or an allied sector, seeking additional routes to market, and with expertise in monetizing content based websites. Such a purchase would give access to a large quantity of professionally produced content and excellent potential for growth through introduction of marketing initiatives or through cross sales to an existing client base. The site could also be of interest to existing retail based businesses seeking a web presence, or to experienced internet entrepreneurs seeking additional markets.

Our client also has over 30 related domain names, with consistent branding, and these could be available if required, at an additional cost.

Business Operation

Expansion potential:

The content currently in place is professionally produced, copyrighted, and fully integrated within the existing website. Marketing operations have been extremely limited to date, with the initial focus on creating an excellent environment for users.

Opportunities to build upon this successful foundation are considerable. A buyer could consider:

• Sales of all items related to the completion of each project through introduction of on line shop
• Search engine optimization
• Charging for content/subsciptions
• Creation of additional websites within the existing branded framework
• Retail (shop based) sales with strong branding already available
• Marketing effort directed towards Facebook, MySpace and Twitter (accounts held)
• Amazon and E Bay
• Business alliances with other suppliers and retailers
• Website in Spanish for American Hispanic market
• Introduction of additional complimentary products encompassing the wider craft and hobby market

One of the vendors is a recognized and respected author within the craft industry and would be happy to work with a purchaser on a consultancy/fee basis should additional content be required.