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This 3-year old retailer carries an exclusive line of Italian footwear for infants and kids. Falc's leading product lines - Falcotto and Naturino - offer unmatched innovative technical solutions for arch and foot support, allowing children ages 1 to 9 to walk, run, and play in total freedom while protecting the feet and ensuring natural growth. In addition to its extensive shoe-wear, this boutique carries a unique line of European made clothing items for kids including Italy's Cattamini, Holland's Cakewalk and Room 7, and France's AlfaBeth. This business caters to a niche market. Given Its superior location, exclusive lines, and unique European designs, It has a good potential for growth with a more targeted marketing effort, and some low cost advertisement.
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