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Business Details
The particular highlights of the business are:
- Ideally located concern offering excellent lifestyle.
- A very well established business.
- A branded business with a huge local reputation and another retail outlet retailing different products.
- Good loyal clientele.
- Fully equipped business with favorable lease terms (see below).
- Turnover in excess of £304,000 with a net profit of £50,000 (see financial summary below). This is very impressive considering the credit crunch.
- A business with great potential which has not been exploited because the owner wishes to retire.
- A very high rate of repeat business.
- Unique bespoke services such as dog name tags, own design rabbit hutch covers and own brand dog food which is proving very successful.
- An easily run operation.
- Good loyal well trained staff.
- A good first time buyers business.
- Fully managed business

History
Phoenix Business Transfer Agents are delighted to place onto the market long established and thriving business which has been established since 1996. The business has been in the hands of the current owner since inception and he now wishes to sell due to retirement.

Services
This very good business opportunity provides dog and cat food, wild bird food and accessories, small animal cages, and dog disk engraving.

Staffing
The concern employs 3 staff. 3 are full time and 0 are part time. They are paid at the rate of £280, £232 and £175 respectively. The total wage bill is £690 per week. It is a managed business. All staff would stay on after a sale.



Owners Role
The owners’ role is managerial and he works part time

Marketing
The owner markets the business in the yellow pages and yell.com and a website.

Competition
As far as competition is concerned there is no real competition in the area.

Market
The client base consists of all types of pet owners.

Opportunities
The concern has huge potential. In particular the turnover and profits can be increased by:
• Increasing the marketing activity with direct mailings and local and internet advertising especially the own branded products.
• Increasing the product line to include other products.
• Becoming more efficient with staffing levels.
• Working more hands on hours and saving on wages.
• With the introduction of a website and e-commerce.
• Better usage of the epos system

Training and Handover
The owner would be available for an extensive training and handover period for the benefit of the new owners if required. The Owner would also be happy for an on the job observation period to assess the business prior to offers being made.

Property Details
The property is terraced and is part of a parade of shops and is approximately 35ft x 50 ft. The front is branded with an attractive glass front. The main customer service area is carpeted with two middle aisle and shelving and racking to the walls. It is very well presented and is very conveniently laid out.

To the rear is a store room. There are a toilet and staff facilities and an office.

Equipment with sale
All fixtures and fittings and equipment are included in the sale price and are valued at £15,000.

Financial Details
The present turnover is £304,000 per annum with a gross profit of £134,000 and a net profit of £50,000. The wages are £35,100. The present value of the stock is £25,000.
The potential turnover of the business within the next 2 years is forecast to reach £400,000 given the changes that are required to be made to the business. Full financial disclosure is available on request after viewings and the signing of a confidentiality agreement.
Please note Phoenix do not guarantee the accuracy of these figures which are in many cases estimated and are not verified. Please do not rely on the accuracy of these figures and seek professional help before making any offers. Phoenix will not be held liable for any inaccuracies in these figures or any other statements contained in relation to this business.



Property:
Leasehold
Lease terms:
The original length of the lease was 10 years with 4 years remaining. The rent is £25,000 pa with a review in 4 years. The lease may be renewable or negotiable for longer term if required. The rates are £11,677 pa.
Leasehold rent:
£25,000 pa per annum
Location:
- Situated in High street area of Alton in Hampshire.
- Prominent location on main arterial road.
- Part of a parade of shops.
- Excellent parking facilities nearby.
- Industrial estates nearby.
- Surrounded by well populated residential area with schools and other local amenities.
- Local population consists of a good mix of pet owners.
- Area offers exceptional lifestyle.
- High levels of passing trade.
- Good volumes of traffic and pedestrian flow.
- Commercially thriving area.
- Well linked with good local road network and good railway links.
Premises details:
The property is terraced and is part of a parade of shops and is approximately 35ft x 50 ft. The front is branded with an attractive glass front. The main customer service area is carpeted with two middle aisle and shelving and racking to the walls. It is very well presented and is very conveniently laid out.

To the rear is a store room. There are a toilet and staff facilities and an office.
Size in square feet:
35 ft x 50 ft

Expansion potential:
The concern has huge potential. In particular the turnover and profits can be increased by:
• Increasing the marketing activity with direct mailings and local and internet advertising especially the own branded products.
• Increasing the product line to include other products.
• Becoming more efficient with staffing levels.
• Working more hands on hours and saving on wages.
• With the introduction of a website and e-commerce.
• Better usage of the epos system
Competition / Market:
As far as competition is concerned there is no real competition in the area.
Reasons for selling:
Owner now wishes to sell due to retirement.
Trading hours:
Monday to Saturday: 9am to 5.15pm
Employees:
The concern employs 3 staff. 3 are full time and 0 are part time.
Years established:
14 Years
Support & training:
The owner would be available for an extensive training and handover period for the benefit of the new owners if required. The Owner would also be happy for an on the job observation period to assess the business prior to offers being made.
Furniture / Fixtures value:
£15,000 (included in the asking price)
Inventory / Stock value:
£25,000


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