Aesthetic Non Surgical Cosmetic Clinic Offering Specialist For Sale

Business description

Aesthetic, non-surgical cosmetic clinic offering specialist and essential beauty treatments including colonic hydrotherapy

Operated for five years and opened by the current Owner with a commitment to improving the standards of treatments and services provided within the health and beauty retail sector, this is a very well managed health and beauty clinic specialising in the more technical, cutting edge treatments. Firmly positioned in the mid to upper end of the market, this business has established itself as a firm favourite amongst the affluent professionals and high net worth individuals that are abundant in and around the location in which this salon is situated.

Positioned in an excellent location with high levels of passing traffic, this business, which positions itself as a ‘Nurse led’ clinic, offers up to date, effective and relaxing treatments tailored to the individual needs of men and women including several not easily found elsewhere. The owners have invested heavily in cutting edge technology, constantly reviewing their treatment portfolio to stay ahead of the competition. As a result, the clinic currently offers all the essential beauty treatments: facials, waxing, nail treatments and tanning as well as specialist beauty treatments including CACI Microdermabrasion, LPG Endermology and LPG Lipomassage. The clinic is also home to an infra red sauna and aromatherapy steam pod

It is perhaps for its specialized, hi-tech, cutting edge treatments and especially Aesthetics and Colonic Hydrotherapy, however where this business clearly differentiates itself. A mainstay of the business, this company is one of the leading practitioners of colonics within the Surrey area and consistently works to the capacity of its three purpose built en-suite colonic treatment rooms.

This Aesthetics side of the business is equally busy, offering Botox, Restylane and Juvederm dermal fillers and skin revitalisation treatments including Restylane Vital & the Genuine Dermaroller. Utilising only premium products and providing an outstanding service to clients, the business enjoys excellent customer loyalty and repeat business.

Where this business really stands out however is in relation to its commitment to total Client care – Clients receive the very best advice on the treatment options and results achievable and the business is renowned for its ‘before and after’ care advice suggesting preparation treatments to optimise results and how to maintain the benefits post treatment.

This business operates from very well suited premises decorated to a very high standard, promoting a very inviting, relaxing and professional yet tranquil atmosphere. Eight, warm, relaxing and inviting treatment rooms – across two floors are all professionally fitted with the finest equipment. The staff are equally impressive, with the therapists, very well trained and highly qualified to deliver the treatments on offer leaving Clients safe in the knowledge they are in expert hands and experiencing the ultimate in health and beauty treatments.

With turnover for the financial year ending November 2010 slightly in excess of £170,000, generating gross profits of approximately £115,000, this represents an excellent opportunity to acquire a quality health and beauty treatment clinic operating at the cutting edge of health and beauty treatments with a growing affluent, repeat Client base and significant potential for future growth and expansion.

Equipment:

The salon has all of the equipment normally associated with a business of this scope and size including a CACI Chromoclear micro-dermabrasion machine, an Infra-red sauna and an Endermologie machine.

A full schedule of equipment is available on request.

Key strengths:

This is a very innovative and progressive healthcare registered clinic, offering a range of cutting edge services and technology well above anything on offer locally – negating what little competition there is and drawing customers from many miles around, especially for its colonic hydrotherapy treatments. It has an excellent reputation for providing a high standard of treatments in a relaxed and friendly atmosphere.

Located in very well suited premises, in a prominent location with relatively low overheads – this business is easily accessible by the high volumes of affluent professionals that are abundant in this town and the surrounding area. Whilst there are other salons in the town none of them are remotely comparable to this business. The interior of the premises which were purpose designed when this business opened are furbished to a very high standard.

It has a very experienced, highly trained, longstanding team with extensive knowledge of the treatments available, delivering the range of services on offer to a very high standard. And whilst the treatments by their very nature command premium prices, this business is considered to offer extremely good value for money especially when compared to London based clinics which are also within easy reach of many of the customers of this clinic..

Above all, however, the business is ‘Nurse led’ as opposed to sales led – focussed on recommending treatments that the therapists know will help Clients, frequently turning away customers it feels are unsuitable for the treatments they have enquired about. It is renowned for its ‘before and after’ care advice suggesting preparation treatments to optimise results and how to maintain the benefits post treatment – particularly in relation to its aesthetics treatments. Clients are encouraged to return to the clinic after treatment to check progress and gauge levels of satisfaction.

Not surprisingly having been in operation for nearly five years, the business can boast an extensive, repeat customer base.

Key opportunities:

There is an outstanding opportunity to build on the existing services and customer base of this company. With a strong demand for its services and colonic hydrotherapy in particular, combined with a capacity to increase turnover, a new owner contributing fresh ideas and investment in resources will have every advantage of building on an excellent platform.

The area in which this business is located is currently undergoing significant commercial development which will almost certainly increase passing traffic and footfall into the outlet.

Positioned as a Health and Beauty Treatment clinic offering the most technologically advanced treatments and products carefully chosen for their quality and effectiveness, there is scope to increase the range of services on offer with investment in additional equipment – for laser hair removal and skin rejuvenation, for example.

The recruitment of additional staff particularly to work during the evenings for which there is considerable demand, would significantly impact on turnover and profitability and particularly in relation to colonics where this business could fill bookings seven days per week, if they were available. And such is the pre-eminence of this clinic in the area of colonics that the current Owners have even considered the possibilities of setting up a Training School.

More aggressive marketing of the services available – particularly aesthetics and the retail products at the point of sale could also significantly impact on the financial performance of the business.

Financial information:

The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover for the financial year ending November 2010 was slightly in excess of £170,000,
generating gross profits of almost £115,000.

The Asking Price of £120,000 is for a sale of the shares in the business.

Property information

Property:

Leasehold

Lease terms:

The premises are leased with seven years remaining. Rent is £12,000 per annum. Rates are approximately £4,000 per annum.

Location:

The business operates from very well appointed Ground and First Floor premises in a prominent location on the main thoroughfare into the local town.

Furbished to a very high standard, the Ground Floor comprises a Reception/Retail area, two Colonic suites, both with en-suite facilities, a Relaxation Room used for Nutrition Therapy, Counselling, Hypnotherapy and post treatment relaxation together with an office, Kitchen facilities and WC/Washroom with access to the Basement which is currently used for storage.

The First Floor comprises a third Colonic suite with en-suite facilities, a Detox suite which includes the Infra Red sauna, a Treatment Room including the Steam cubicle which is also used for Massage, Osteopathy, Botox and Dermafiller injections, a further Treatment Room in which is located the CACI Microdermabrasion unit, a Beauty Room and Nail bar.

The premises are leased with seven years remaining. Rent is £12,000 per annum. Rates are approximately £4,000 per annum.

There are two dedicated parking spaces to the rear of the building with ample street parking also available in the immediate areas around the clinic.

Business Operation

Competition / Market:

In a prominent secondary retail position, benefiting from high volumes of passing traffic which generates good levels of awareness this business has resisted the temptation to invest heavily in marketing and advertising. The business has two very well designed, informative and easy to navigate web-sites – one focussing on colonics, the other on aesthetics and beauty. Both perform very well in all major search engines for all appropriate search topics supported by the use of search engine optimisation techniques and sponsored ad words. The websites also include online appointment booking systems. Most new business however is generated from Client referrals and word of mouth recommendations, bearing strong testimony to the business’s excellent reputation.

Reasons for selling:

Having established the business in the local marketplace, the current Owners feel the time is right to pass it on to new owners to build on the excellent foundations already laid.

Employees:

This is a family run business with two of the three Owners operating as Therapists – one as Lead Therapist for the practice – as well as jointly managing the day-to-day running of the business. The business also employs two part-time receptionists. All other treatments are administered by very well trained and highly skilled self employed therapists operating on a shared income basis.

Other information

Support & training:

The current Owners will provide full training and ongoing support, as required, on all aspects of the business to ensure a smooth transfer to new Owners and would consider staying with the business on an on-going basis, subject to negotiation.